Self-expression, escapism, the need for nature, culinary pursuits and soothing shades may sound like the remnants of the pandemic shutdown, but they are infused in the Pantone Fashion Color Trend ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Amid global conflicts and endless sources of stress, Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...