While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies through real-world examples and objectives.

Current course names and descriptions are available below; please note they are subject to change. You can also search for current and past course offerings on UAB's Class Schedule Listing site.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.