Years of working with large-scale distributed systems have reinforced a lesson that only becomes clearer with time: ...
The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...
From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
In this excerpt, organizational psychologist and best-selling author Adam Grant reflects on how we interpret and communicate data, especially in moments of uncertainty, and why stories and emotions ...
Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...
Singapore, for years remained the hub for data-centre businesses as much as global banking, trade and finance activities that connected APAC with the rest of the world. But for the local industry ...
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