Can TV stations benefit from growing use of influencer-based short-form videos on their airwaves? Perhaps. But who is willing to step up -- at least from the legacy TV side or things? And will the ...

The shift is fuelled by algorithms prioritising watch time and engagement. Marketers are recalibrating strategies around short-form video and influencer-led campaigns, as traditional measures like ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Influencer marketing isn’t just a niche; it’s a big part of the ...

The ongoing T20 Cricket World Cup has been a largely entertaining affair, and the Proteas find themselves well placed as they look to push for a semi-final berth after another impressive win over ...