While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

https://doi.org/10.5325/philrhet.54.2.0149 • https://www.jstor.org/stable/10.5325/philrhet.54.2.0149 Copy URL ABSTRACT Aristotle says in the Rhetoric that leading ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...