NEW YORK—Nielsen’s Gracenote content data business unit has announced that it is expanding its FAST Program into the U.S. The FAST Program is designed to help content owners and providers more easily ...

Fast-food rewards programs have become a heated topic online lately, mostly because it seems like they've all gone downhill. Between apps requiring a calculator to understand the points system and ...

AMSTERDAM—Nielsen’s Gracenote unit has unveiled a new offering to help content publishers and broadcasters get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major ...

Seemingly every fast-food restaurant has a loyalty program and corresponding app. The reasons are simple: Customers use them in droves and help drive business. The use of restaurant loyalty programs ...