Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Jana Jakovljevic is the head of programmatic solutions at Spotify. She is also previously employed by Rubicon Project. Jakovljevic participated in this Q&A after the streamer’s late July announcement ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...