Through this work, we’ve developed three key learnings for digital publishers who seek to offer differentiated, hyper-targeted ad packages without sacrificing efficiency. Native content and audiences ...

The latest study highlights opportunities for businesses to strengthen resilience with artificial intelligence (AI)-driven demand sensing to optimize inventory, realize more value from planning ...

Depending on what indicators you measure by, we are up to 16 months into this downturn, and excess inventory doesn’t seem to be the devastating problem it was during the dot-com bust. There are a ...