October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A campaign by environmentalist group Greenpeace, including a video ...

Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM—The Lego ...

Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with oil giant Shell. The environmental campaigners created ...

COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, after a viral campaign protesting Arctic ...

The environmental group Greenpeace put out a video over the summer featuring an awesome Arctic landscape built entirely out of Legos. In it, a Shell-branded Lego oil rig spills, flooding artfully ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...