If you've ever strolled down the never-ending path of BeautyTok, you may have come across plenty of trends, like the ill-fated DIY freckle trend or the ethically questionable dark under eyes trend.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Red nail theory has turned into a religion on social media as of late. Creators are buzzing about how ...

TikTok is divided: Will you attract more men with red nails, or with white? Those who vouch for the “red nail theory” say red gives of an air of passion and somehow reminds men of their moms. (Freud’s ...