PodcastOne (PODC) overview: 190 exclusive podcasts, 21M monthly downloads, ad-driven revenue, and a $20M Amazon Art19 deal.

Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the ...

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services When you purchase through links on our site, we may ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...

"We've done a few tests that have indicated that we have the ability absolutely to be a full funnel solution." ...