Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Say what you may, contouring is a trend that doesn’t seem to be dying down. Popularised a few years ago by the likes of Kim Kardashian West and star beauty vlogger Huda Kattan, it’s now ubiquitous.

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...