For 2026, Sony is coming out with a new TV backlight, which it's been working on for several years. The company claims its True RGB technology will let its TVs produce "purer color, greater brightness ...

Sony announced its next generation RGB LED backlighting technology and it could bring TV picture quality to a whole new level of performance. At CES earlier this year, Samsung and Hisense both ...

Sony has unveiled its first True RGB BRAVIA TVs in Australia, and the launch lands right in the middle of the most confusing ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. A lot has happened since Sony first unveiled an early prototype of what it was then simply ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more After years of development, Sony has finally taken the wraps off its latest advancement in TV technology.