About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

Despite the overwhelming data suggesting that personalization will remain — and grow — as a necessary facet in omnichannel strategies, brands and retailers have yet to use store associates to their ...

As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value? While retailers generally offer ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

New research bucks the conventional wisdom that shoppers want a high-touch experience when they visit a physical store. What they really want, it seems, is to be left alone. According to HRC Retail ...

Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of suggestions for shoppers. A Home Depot associate who's worked ...

The gap in knowledge between today’s digitally empowered shoppers and what store associates have at hand is quietly becoming one of retail’s most urgent operational crises. Today, few shoppers walk ...

Some time ago, I visited Nordstrom in Seattle to visit management. During a tour through the store, I was casually made aware of a ladies shoe salesman who had a list of customers that he called when ...

NORTHBROOK, Ill.--(BUSINESS WIRE)--Ninety-five percent of consumers want to be left alone while shopping unless they need a store associate’s help, according to a new consumer survey by HRC Retail ...

Today Endear announced the launch of AI Opportunity Engine, an AI-powered clienteling tool that helps store teams identify and target customers with ongoing and personalized outreach at scale - what ...