Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...

Dedicated at Procter & Gamble in Cincinnati, Ohio, on April 3, 2024, and Indiana University in Bloomington on April 4, 2024 The history of toothpaste extends back to ancient times in Egypt.

The American Dental Association is the leading authority on dentistry in the U.S., which is why Dr. Lana Rozenberg, a dentist at Rozenberg Dental NYC, says, “When in doubt, let ADA steer you in the ...