GREEN BAY, Wis. (WBAY) - Hair and toothpaste sound like a sickening combination. But Brad has details on how they are protecting your teeth in his 3 Brilliant Minutes.

Fluoride in toothpaste has been shown to strengthen tooth enamel, making our chompers more resistant to acids from plaque and bacteria that cause tooth decay. Researchers from King’s College London ...

A viral TikTok post about Hello toothpaste has consumers wondering whether the product works or whether it’s causing irreversible damage to their teeth. Featured Video The PSA comes from creators ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...