A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

Generally, the Brandeis logo (complete with the seal and the word “university”) should be used on documents and materials aimed at an external audience. The other variations of the logo can be used ...