The personal data that companies collect from consumers online has become a big business referred to as data brokerage. However, most consumers don't know what personal information about them is being ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Pew Research Center has a long record of studying Americans’ views of privacy and their personal data, as well as their online habits. This study sought to understand how people think about each of ...

Data analytics is an advanced technology method that companies all over the world use to look at data and turn it into usable information. It is an important tool that drives growth and progress in ...